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World Analysis – Chlor-Alkali

  • Market Overview
  • Key Benefits
  • Service Features
  • Sample Table of Contents

Market Overview

Long-term outlook to 2060

Chlorine and caustic soda are co-produced through the electrolysis of brine, primarily via membrane or diaphragm cell technologies. Demand for these electrochemical products generally aligns with overall economic growth; however, the drivers for each are distinct. Chlorine demand is strongly correlated with construction activity, while caustic soda consumption aligns more closely with global manufacturing output, industrial production, and durable and nondurable goods consumption.

Vinyls production—including polyvinyl chloride (PVC), ethylene dichloride (EDC), and vinyl chloride monomer (VCM)—represents the largest global chlorine demand segment. Other major chlorine end uses include chlorinated intermediates, water treatment, methylene diphenyl diisocyanate (MDI), toluene diisocyanate (TDI), and epichlorohydrin. MDI and TDI play a key role in clean-energy applications such as electric vehicles and wind turbines.

For caustic soda, alumina refining remains the single largest consumption segment globally, followed by a wide range of organic and inorganic chemical production, including isocyanates, polycarbonates, and titanium dioxide. As vehicle electrification accelerates, caustic soda usage is expected to rise further due to its role in metal processing for lithium-ion battery production, as well as in battery cell manufacturing and recycling.

Because chlorine and caustic soda are produced in a fixed stoichiometric ratio, the two coproducts often experience imbalanced market demand. External factors, —such as interest rate fluctuations, construction cycles, and severe weather events, can amplify these demand disparities. As a result, chlor-alkali markets follow an economic cycle shaped by the interplay of chlorine and caustic soda supply–demand dynamics. The total electrochemical unit (ECU) value reflects the inherent production ratio of 1 metric ton of chlorine to 1.1 dry metric tons of caustic soda.

Ethylene prices add further complexity to ECU economics due to the sizable chlorine consumption of the vinyls chain, which accounts for more than one-third of global chlorine demand. In regions such as the United States, this share is even higher due to the dominance of fully integrated chlor-vinyls producers. These operators consume electricity, salt, and ethylene to produce vinyls and caustic soda, with chlorine functioning as an intermediate rather than a standalone value driver. Consequently, the implied value of chlorine within integrated vinyls manufacturing plays a critical role in determining caustic soda market economics in addition to traditional supply–demand factors.

Key Benefits

Long-term outlook to 2060

The World Analysis—Chlor-Alkali provides an in-depth examination of the global chlor-alkali market, offering comprehensive analysis and strategic insights into key developments that will shape the long-term supply, demand, trade, and pricing outlooks. This service equips industry participants with the analytical foundation needed to navigate market volatility and anticipate structural shifts across the chlor-alkali value chain.

Subscribers gain access to a full suite of reports, data files, analytical tools, and visualization modules, available online and downloadable from our website, including:

  • A strategic report outlining critical insights and the future trajectory of global and regional markets

  • Online Data Browser access to supply, demand, and capacity databases

  • Continuously updated company/shareholder capacity listings, capacity integration analysis, and rankings of top producers/consumers, including surplus/deficit capacity profiles

  • A comprehensive Data Appendix (Excel) featuring supply/demand and capacity tables, plus a dashboard with standard visualizations for all countries and regions

  • Excel data files with long-range supply/demand graphics and price forecasts through 2060, along with detailed trade grids showing country- and region-level trade flows with 5- and 10-year projections

  • An interactive online dashboard visualizing capacity, integration, supply/demand balances, trade flows, and price, cost, and margin forecasts

  • Explanatory Notes detailing data sources, methodology, assumptions, units, conversion factors, and full World Analysis deliverables

  • Energy and macroeconomic assumptions used in the long-term outlook

  • Price assessment methodology and forecasting framework

In addition to the main product(s), chlorine and caustic soda, capacity and textual analysis are provided for the following products:

  • Alumina
  • Battery Materials
  • Bromine
  • Caustic Soda
  • Chlorine
  • Chlorobenzene
  • Chloroform/Methylene Chloride
  • Epichlorohydrin
  • Ethylene Dichloride
  • Methyl Chloride
  • Methylene Diphenyl Diisocyanate
  • Perchloroethylene/Carbon Tetrachloride
  • Polycarbonate Resins
  • Potassium Hydroxide
  • Propylene Oxide
  • Pulp
  • Titanium Dioxide
  • Toluene Diisocyanate
  • 1,1,1 Trichloroethane
  • Trichloroethylene
  • Vinylidene Chloride
  • Anhydrous HCl

This World Analysis provides detailed intelligence on capacities, production, demand, and trade across all major producing and consuming countries, regions, and global hubs. While robust data collection underpins the historical and forward views, the true value of the service lies in the expert interpretation and market analysis applied by our global team.

Data verification is a central pillar of our approach. Direct engagement with key industry participants ensures that our conclusions reflect real-world market behavior and deliver the most accurate, realistic forward outlook for the global chlor-alkali industry.

Service Features

Long-term outlook to 2060


SUPPLY/DEMAND BALANCES


Frequency: Bi-annual
Format: Online database
Timeframe: 2000 – 2060
Geographical Coverage: Global by country/region
Chemical Products: Chlorine, Caustic Soda

CAPACITY


Frequency: Updated daily
Format: Online database
Timeframe: 1990 – 2060
Coverage: Nameplate capacity of production units by operating company and shareholder
Chemical Products: Chlorine, Caustic Soda, Alumina, Bromine, Chlorobenzene, Chloroform/Methylene Chloride, Epichlorohydrin, EDC, HCl, Methyl Chloride, MDI, Perchloroethylene/Carbon Tet, Polycarbonate Resins, Potassium Hydroxide, Propylene Oxide, Sodium Chlorate, Titanium Dioxide, TDI, 1,1,1 Trichloroethane, Trichloroethylene, VCM

PRICE, COST & MARGIN FORECASTS


Frequency: Quarterly
Format: Online database and Excel
Timeframe: 10-year history and forecasts to 2060
Geographical Coverage: North America (US), Europe & Asia
Chemical Coverage: Chlorine, Caustic Soda

CAPACITY RANKING AND INTEGRATION


Frequency: Updated daily
Format: Online database
Timeframe: 1990 – 2060
Chemical Products: Chlorine, Caustic Soda

TRADE GRIDS


Frequency: Bi-annual
Format: Excel and PIB dashboard
Timeframe: 1 year of history, with 5-year or 10-year forecasts
Geographical Coverage: Global trade flows between partner countries and regions
Chemical Products: Chlorine, Caustic Soda

REPORT WITH STRATEGIC INSIGHTS AND EXECUTIVE OVERVIEW


Frequency: Annual
Format: PDF/HTML
Timeframe: 5-year history, forecast to 2060
Coverage: Regional market summaries
     - Production economics/snapshots for major regions/processes
     - Production process/technology overview
Chemical Products: Chlorine, Caustic Soda

ADDITIONAL FEATURES


- Access to our global team of subject matter experts
- Interactive data visualization ( PBI dashboard )
- Regional supply/demand graphs (Excel)
- Data appendix with supply/demand, capacity tables and interactive dashboard
- Economy and Energy assumptions

Sample Table of Contents

  • Introduction 5
  • Executive Overview 8
  • Strategic Insights 16
  • Mainland China’s Economy 16
  • Global Economic Forecast 17
  • Aluminum Decarbonization 18
  • Energy in Europe 19
  • Pending US Technology Transition 20
  • North America 22
  • South America 30
  • West Europe 36
  • Central Europe 42
  • CIS & Baltic States 47
  • Africa 52
  • Middle East 57
  • Indian Subcontinent 62
  • Mainland China 68
  • Other Northeast Asia 74
  • Southeast Asia 78
  • Derivatives Market Overview 83
  • Vinyls 83
  • Organics 84
  • Propylene oxide 84
  • Epichlorohydrin 85
  • Phosgene-Isocyanates 86
  • Phosgene-Polycarbonate 87
  • Vinylidene Chloride 87
  • Ethyleneamine 87
  • Chlorinated Intermediates 88
  • Summary 88
  • Chloromethanes and Chloroethanes 88
  • Methyl chloride 89
  • Methylene chloride 89
  • Chloroform 90
  • Perchloroethylene 90
  • Carbon tetrachloride 91
  • 1,1,1-Trichloroethane 91
  • Trichloroethylene 92
  • Inorganics 92
  • Titanium dioxide 92
  • Bromine 94
  • Water Treatment 94
  • Pulp and Paper 96
  • Alumina 98
  • Soaps and Detergents 99
  • Textiles 100
  • Sodium silicates 101
  • Other End Uses 101
  • Production Process Overview 103
  • Introduction 103
  • Diaphragm Cell 104
  • Membrane Cell 105
  • Mercury Cell 106
  • Production Process Economics 107
  • Explanatory Notes 107
  • Cogeneration 108
  • United States 109
  • West Europe 112
  • Middle East 114
  • Northeast Asia 115
  • Mainland China 117
  • Price Forecast 118
  • Methodology 118
  • Chlor-Alkali Price Cycle 119
  • Beginning of Cycle 119
  • Middle of Cycle 119
  • End of Cycle 120
  • United States 120
  • West Europe 122
  • Northeast Asia 123
  • Middle East 125
  • Price Forecast Tables 126
  • Supply/Demand Forecast Methodology 128
  • Chemical Supply/Demand Forecasting Methodology 128
  • Supply 128
  • Demand 129
  • Hypothetical Capacity 129
  • Trade 130

Market Coverage

Alumina

Pulp & Paper

Textile

Nick Kovics

Nick Kovics Vice President, Global Chemical Research Lead & Inorganic Chemicals Team Lead Chemical Market Analytics by OPIS

Nick Kovics is the Vice President of the Global Inorganics team at Chemical Market Analytics. Nick Kovics serves in dual leadership roles at Chemical Market Analytics, where he is Vice President and Head of Chemical Research as well as the Inorganic Chemicals Team Lead. He brings over 25 years of global experience in the chemical industry to the organization. Nick was promoted to Head of Chemical Research in 2025 and now oversees the Plastics & Polymers, Aromatics & Fibers, Olefins, Inorganic Chemicals, and Syngas value chains. Prior to this role, he held several leadership positions within Chemical Market Analytics’ Inorganics practice, including responsibility for the Chlor-alkali, Bleaching Chemicals, and Battery Materials advisory services. Before joining Chemical Market Analytics, Nick held various technical, commercial, and financial roles across the broader chemical and energy sectors. He began his career as a Process engineer in the chlor-alkali sector at Canadian Occidental, then moved into the energy industry with Schlumberger Canada as a field engineer in cementing and hydraulic fracturing Services. He later transitioned into the emerging hydrogen fuel cell sector, spending a decade in technical, commercial, and corporate finance roles. Nick subsequently returned to the Electrochemical industry with Canexus (now Chemtrade Logistics), where he held commercial leadership positions in chlor-alkali and sodium chlorate marketing. Originally from Canada, Nick holds a Bachelor’s degree in Chemical Engineering from the University of British Columbia and an MBA from Simon Fraser University. He is both a Canadian Professional Engineer and a Canadian Chartered Professional Accountant. Nick has lived in Houston, Texas, since joining Chemical Market Analytics in 2017.
Brian Newsome

Brian Newsome Vice President, Global Chlor-alkali Advisory Service Lead Chemical Market Analytics by OPIS

Brian Newsome is the Vice President of the Global Chlor-alkali advisory service at Chemical Market Analytics (CMA) Prior to joining Chemical Market Analytics, Brian served in several roles at Westlake Corporation, including as Director of Strategy, Business Manager for Chlorine and Chlorine Derivatives, and Market Manager for Calcium Hypochlorite. He has also worked in commercial and technical roles at Kureha Corporation (Japan), Motorola Semiconductor, and ExxonMobil LNG. Brian has over 17 years of chemical industry experience, including over 13 years of global chlor-alkali and vinyl's industries experience in marketing, sales and business line management roles. He received a Bachelor of Science in Electrical Engineering from the University of Texas at Austin and a Master of Business Administration from the University of Michigan at Ann Arbor.
Eddie Kok

Eddie Kok Executive Director, Global Vinyls Service Lead Chemical Market Analytics by OPIS

Eddie Kok is the Executive Director of Global Vinyls Service Lead at Chemical Market Analytics Eddie Kok is the Executive Director and Global Service Leader for Chemical Market Analytics (CMA) Global Vinyls Market Advisory Service. During his time with the company, he has held various roles within the Inorganics value chain, including serving as Asia Lead for chlor-alkali and vinyls market coverage. With over 20 years of experience in the chemicals sector, Eddie is a crucial resource within the business for understanding and providing insight into the chlor-alkali and vinyl markets. Eddie currently focuses on vinyl markets, directing a team of research colleagues worldwide to monitor and understand market developments across the vinyl value chain and to provide CMA clients with insights and critical analytics that facilitate decision-making. Eddie also researches and analyzes Asian KOH markets and works closely with his global Chlor-alkali colleagues to provide an integrated view of the chlor-alkali and vinyls businesses. Before joining Chemical Market Analytics, Eddie held multiple roles with CCM, a chlor-alkali producer based in Malaysia. His responsibilities at CMM included product portfolio management, production planning and regional sales. Mr. Kok holds a Bachelor’s degree in Chemistry from Campbell University, North Carolina, United States. He is currently based out of the Singapore office.
Paulo Pereira

Paulo Pereira Executive Director, Latin America Caustic Soda and Bleaching Chemicals Chemical Market Analytics by OPIS

Paulo Pereira is the Executive Director of the LAT Chlor-Alkali and Bleaching Chemicals business at Chemical Market Analytics. Paulo Pereira is an Executive Director responsible for Caustic Soda and Bleaching Chemicals market research and analysis for Latin America. During his tenure with the company, he also covered the North American caustic soda market in 2023. In addition, Paulo also provides regional support in the Chlor-alkali World Analysis reports. Before joining Chemical Market Analytics, Paulo worked in the chemical industry for many years. Immediately after university graduation, he joined Dow Chemical in their operations at the Guaruja Site in Sao Paulo, Brazil. After several international transfers and 22 years of operating Epoxy and Polyurethanes facilities and sites in Brazil, the US and Italy, Paulo joined Dow’s Technology Centers division, leading global PU and Alkoxylation technology teams. In 2019, he was seconded to Sadara Chemical Company in Al Jubail, Saudi Arabia, as Technology Director, and repatriated to the US in 2021, retiring from his 37-year career with Dow. Mr. Pereira holds a Bachelor of Science in Chemical Engineering from Maua Engineering School in Sao Paulo, Brazil. He has lived and worked in leadership positions in Brazil, the United States, Italy and Saudi Arabia. Throughout his career, he developed a deep understanding of petrochemical chain integration, operational aspects and cost & capital perspectives for many technologies, from olefins to PU-formulated systems specialties. Paulo has resided in Houston, TX, since 2017 and joined Chemical Market Analytics in December 2022.
Lina Suarez

Lina Suarez Executive Director, North America Chlor-alkali Chemical Market Analytics by OPIS

Lina Suarez is the Executive Director of North America Chlor-alkali Research at Chemical Market Analytics. Ms. Suarez is the Executive Director of North America Chlorine and Hydrochloric Acid. Over her tenure with CMA, she has held various roles, including Americas caustic soda market coverages. With over 25 years of extensive experience in integrated chlor-alkali, ethylene, and vinyls production chains, as well as other petrochemicals, Ms. Suarez is a crucial contributor to Chemical Market Analytics’ industry-leading expertise. Ms. Suarez currently focuses on the North America region, conducting research, analyzing, and reporting on the chlorine and hydrochloric acid markets. Lina works closely with clients in all regions and the financial sector to provide support and guidance on chlor-alkali chemicals. Before joining Chemical Market Analytics, Lina worked as a sales executive and product manager in multiple Latin American countries. Her experience includes positions as Commercial Director for PMV / Vestolit Mexico, guiding chlor-alkali, ethylene and VCM business strategies and commercial operations, and expertise defining new business models and executing sales programs in Mexico, Colombia and Brazil for chemical and oil companies, including 3M Colombia, DuPont México, Chevron México and BP México. Ms. Suarez holds a Bachelor’s degree in Chemical Engineering from the Universidad Nacional de Colombia,  an MBA in Finance from the Universidad Externado de Colombia, and a Marketing Degree from the Universidad Iberoamericana de Mexico. Lina has resided in Houston, TX, since joining Chemical Market Analytics in 2019.
Wilson Loh

Wilson Loh Director, Asia Chlor Alkali Chemical Market Analytics by OPIS

Wilson Loh is the Director for Asian Chlor-alkali at Chemical Market Analytics. Wilson Loh is a Research and Analysis Director in the Chemical Market Analytics Global Chlor-alkali Team. Before joining, he gained extensive experience through his decades of work in commercial and trading positions in chlor-alkali and other chemical industries. Wilson’s deep experience enables him to conduct extensive research and analysis of the chlor-alkali markets in Northeast Asia, Southeast Asia, and the Indian Subcontinent. He authors the Asian report section of the Global Chlor-alkali Market Report (GCR), which covers his assessments of chlorine and caustic soda markets across Asia. He also provides long-term projections for Asian markets through his contributions to the World Chlor-alkali Analysis. Before joining Chemical Market Analytics, Wilson spent years at Basic Chemical Solutions (BCS) and Univar in chlor-alkali products distribution and trading in the Asian market. His work at BCS and Univar was preceded by several years in a commercial position at Chemical Industries Far East, a chlor-alkali producer. Mr. Loh holds a BBA and an MBA from the University of San Francisco. He joined Chemical Market Analytics in 2017 and is currently based in the Singapore office.
Ana Lopez

Ana Lopez Director, Americas Vinyls and Global Sodium Sulfate Chemical Market Analytics by OPIS

Ana Lopez is the Director of Americas Vinyls and Global Sodium Sulfate at Chemical Market Analytics. Ana Lopez is the Americas Director of Vinyls (PVC, VCM, EDC) research at Chemical Market Analytics. In addition, she is responsible for the global market analysis of sodium sulfate. She has held several roles across numerous product areas during her time with the company. With over 25 years of experience, Mrs. Lopez is a key resource within the business for understanding and insight into the chlor-alkali & vinyls sectors of the chemical industry. Within North America and South America, she works closely with the chlor-alkali and vinyls industries, bringing her experience from the commodity markets. Her current area of focus includes contributions to the ‘Global Vinyls Report as well as primary input and insight for the World Sodium Sulfate and World Vinyls analyses. Her prior experience includes covering caustic soda, chlorine, and hydrochloric acid. In this role, she contributed to the Global Chlor-Alkali Report and the World Analysis, Chlor-Alkali. Before joining Chemical Market Analytics, Mrs. Lopez spent several years with Pemex International Trading Company (PMI) in Mexico City in petrochemical commercial operations and market analysis, preceded by a few years with the EPC company ICA Fluor Daniel. Mrs. Lopez has a Bachelor of Science in Chemical Engineering from Universidad Iberoamericana and a Master of Business Administration from Instituto Tecnológico Autónomo de México, both in Mexico City. She joined Chemical Market Analytics in 2007 and is based in the Houston office.
Angel Fernandez

Angel Fernandez Director, Chlor-Alkali Research EMEA Chemical Market Analytics by OPIS

Angel Fernandez is the Director of EMEA Chlor-alkali Research at Chemical Market Analytics Angel Fernandez is the Director of EMEA Chlor-alkali Research at Chemical Market Analytics. Angel joined the Chemical Market Analytics team through the legacy IHS Markit Base chemicals team in 2021. During his time with the company, he has held various roles in the Inorganics value chain, including potassium hydroxide research and analysis and Global Service Leader for bleaching chemicals. Angel leads the EMEA chlor-alkali team and provides market coverage for European caustic soda in the Global Chlor-alkali Report and Chlor-alkali World Analysis. He works closely with clients in all regions to provide support and guidance on chlor-alkali chemicals. Angel has over 20 years of experience in trading, shipping, market research and analysis of the chemical industry. He started his career at BP Chemicals, followed by five years at Sojitz UK, where he was involved in the trading and shipping of aromatics, methanol and solvents. Before joining the IHS Markit Base Chemicals business (now known as Chemical Market Analytics), he spent 10 years researching and analyzing the oxo alcohols, plasticizers, and chlor-alkali markets at a market data provider. Angel holds a Master’s degree in Chemistry and International Relations. He is based out of the London office.
Henry Warren

Henry Warren Director, EMEA Vinyls and Middle East Caustic Soda Chemical Market Analytics by OPIS

Henry Warren is the Director of EMEA Vinyls and Middle East Caustic Soda at Chemical Market Analytics. Henry Warren is an integral Global Vinyls and Chlor-alkali Market Advisory Service member. Since joining the company in 2001, he has focused on vinyls, from polyvinyl chloride (PVC) through its precursors - ethylene dichloride (EDC) and vinyl chloride monomer (VCM). Since early 2024, he also assumed responsibility for caustic soda in the Middle East. During his time at the company, he has held various additional positions, including responsibility for chlorine, hydrochloric acid, chlorinated solvents, TiO2 and caustic potash. Along with the stakeholder relationships he has built over several decades, his in-depth understanding of the industry contributes to the unparalleled insight that Chemical Market Analytics brings to the vinyls and chlor-alkali sector. Henry provides coverage, analysis and insight into the vinyls value chain in EMEA and caustic soda in the Middle East in the Global Vinyls and Chlor-alkali Reports, respectively. He is also a key contributor to our Vinyls and Chlor-alkali World Analysis services. With a regional and global perspective, he works closely with clients across regions to provide support in relevant areas of the vinyls and chlor-alkali industries. He entered the field of chemical market analysis in 1996, analyzing feedstocks and several polyolefin value chains in Europe, North America and Latin America. Mr Warren holds a Bachelor’s degree in Economics from the University of Humberside, UK. He is a native English speaker, fluent in Spanish, proficient in French and resides near Oxford, UK.
Xingyu Zhu

Xingyu Zhu Director, Mainland China Vinyls & Chlor-alkali Chemical Market Analytics by OPIS

Xinyu Zhu is the Director of the Global Chlor-alkali/Vinyls team at Chemical Market Analytics. Xingyu Zhu is Director of Chlor-alkali & Vinyls in Mainland China at Chemical Market Analytics. During his time with the company, he has held various roles in the Inorganics value chain, including research and analysis of chlor-alkali, vinyls, soda ash, sodium chlorate and hydrogen peroxide. With over 20 years of chemical industry experience, Xingyu is a key resource within the business for understanding and insight into the Mainland China chlor-alkali and vinyls markets. In Mainland China, Xingyu works closely with the chlor-alkali and vinyls industries. He provides regional market coverage for mainland China’s caustic soda, chlorine, and PVC in the Global Chlor-alkali Report and the Global Vinyls Report. Xingyu has more than 20 years of experience in the chlor-alkali and vinyls industry. He began his career in China Chlor-alkali Industry Association(CCAIA) and worked there for 12 years. In this role, Xingyu became an industry expert in chlor-alkali and vinyls market analysis. Before joining Chemical Market Analytics, Xingyu also held commercial roles in petrochemicals in ICIS. Mr.Zhu holds a Bachelor’s in International Trade from Shenyang University Of Chemical Technology. Xingyu joined Chemical Market Analytics in 2017 and is based in the Beijing, China office.
Gordon Kuo

Gordon Kuo Director, APAC Vinyls and India Chlor-Alkali Chemical Market Analytics by OPIS

Gordon Kuo is the Associate Director of Asia and India Subcontinent Vinyls at Chemical Market Analytics. Gordon Kuo is the Associate Director of Vinyl Research for Asia and the Indian Subcontinent at Chemical Market Analytics. He specializes in the polyvinyl chloride (PVC), vinyl chloride monomer (VCM), and ethylene dichloride (EDC) markets in Asia and the Indian subcontinent. He has over 12 years of experience and an in-depth understanding of the vinyls industry. Within the Asia region, Gordon works closely with chlor-alkali and vinyls industry participants. He provides regional market coverage for Asia and the Indian subcontinent in the Global Vinyls Report. Gordon has in-depth experience and understanding of Asian EDC and VCM trade dynamics and provides strategy analyses for regional vinyls market participants. Additionally, he has experience researching Asian sodium chlorate and hydrogen peroxide while supporting the Global Bleaching Report. Before joining Chemical Market Analytics, Gordon held multiple roles in USI Group in Taiwan, including salt, ethylene, EDC procurement, VCM sales, VCM and PVC production and operation management, marketing and cost analysis, and integrated vinyls business strategy development. Mr. Kuo holds a Master’s in Chemical Engineering from the National Taiwan University, China. He joined Chemical Market Analytics in 2019 and is currently based out of the Singapore office.
Craig Murphy, PhD

Craig Murphy, PhD Associate Director, Global Bleaching Service Lead Chemical Market Analytics by OPIS

Dr. Craig Murphy is an Associate Director of Global Bleaching Chemicals Service at Chemical Market Analytics. Craig Murphy serves as the Global Service Lead for Bleaching Chemicals and is an Associate Director within the Chemical Market Analytics group. With extensive experience in the chemistries of oil and gas development, pulp and paper, chlor-alkali, and advanced manufacturing, Craig is a pivotal resource within the business for managing and developing chemical market intelligence. In addition to spearheading the global bleaching team, Craig also provides regional market coverage for potassium hydroxide, alumina, aluminium, and pulp and paper. With global responsibilities, he collaborates closely with clients across all regions as well as the financial sector to offer support and guidance on the inorganics chain. Craig brings expertise across various industries and markets. He previously served as a technical expert in chlor-alkali applications for oil and gas at Canexus Corporation, helping clients succeed in the O&G industry. He honed his oil and gas proficiency while developing hydraulic fracturing fluid systems for the global service provider Calfrac Well Services. As the Director of Product Development at Cascades, Craig played a key role in developing new products for vinyl construction materials. Dr. Murphy holds a PhD in Chemistry from McGill University, where he conducted research on oxidative processes in the pulp and paper industry. Later, he earned an MBA from the University of Calgary, focusing on logistics and supply chain management.

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