WSA 2024 – Workshop: Commercial Impact of Soda Ash Technologies

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Session Details

WSA 2024 – Workshop: Commercial Impact of Soda Ash Technologies

Wednesday, 9 October
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The full-day workshop will include a review of technologies, product quality, sources of competitive advantage, and a discussion of global and regional trends that are impacting trade and profitability.

Topics to be covered:

  • Technical overview of the Solvay, Hou ad Natural Process Economics
  • Structural Overview of the Chinese and Global Industries
  • Impacts of Chinese Fertilizers Market on Hou Process Economics
  • Relative Competitiveness
  • Global Trade / Logistics
  • Raw Materials Overview
  • Role of Government in the Soda Ash industry

Commercial Impact of Soda Ash Technologies

 

The morning will include discussions on the global soda ash industry including demand segments, builders and end uses. In addition, a thorough review of soda ash technologies will be discussed. 
Continued discussion on soda ash processes and exploration of the key raw materials in synthetic soda ash production and what has been happening recently with their prices.

The afternoon will begin with a review of the structure of the soda ash industry in mainland China followed by discussion of Competitiveness in the market.
This session will discuss scale impact on cost including environmental and energy impacts and then conclude with discussion on logistics and global trade.
Session Speakers

Rock Bain Associate Director, China Soda Ash Chemical Market Analytics by OPIS

Rock Bian is the Associate Director of the China Soda Ash Research and Analysis at Chemical Market Analytics. With over 20 years of experience, Rock is an essential resource within the business for understanding and insights into the soda ash sector of the inorganic chemical industry. Rock works closely with the soda ash industry in China, providing support and guidance throughout the product chain. His focus includes oversight of the mainland Chinese section of soda ash reports and primary input and insight for the world soda ash analyses. Rock has over 20 years of experience in chemical industries. He started his career as an engineer and project manager for a leading chemical engineering design institute in China. He supported and handled various engineering, design and construction projects in China and Tanzania. Rock also has extensive experience in soda ash and hydrogen peroxide with Solvay and FMC (now Genesis) and successfully led the development of a greenfield hydrogen peroxide plant. Before joining Chemical Market Analytics, Rock had a role in strategic planning and business development for Sinochem International, where he led market research for new business opportunities and planned the subsequent relevant venture developments. Rock holds a Bachelor of Chemical Engineering degree from Zhengzhou Engineering College and a Master of Business Administration from Nanjing University.

Hasan Copur Associate Director, Global Soda Ash Chemical Market Analytics by OPIS

Hasan is the Associate Director of the Soda Ash team at Chemical Market Analytics. Hasan is an associate director within the inorganics team and has expertise in the global Soda Ash Market Advisory Service. Over 15 years in commercial roles, Hasan has acquired international chemical industry experience while holding various sales and business management roles. He engaged in diverse sectors using inorganic chemicals as raw materials and helped develop a portfolio of global clients. During his time with the company, he has provided soda ash market coverage for each region of the world, offering insight and intelligence across the soda ash value chain, emphasizing Europe and the Indian subcontinent. Hasan spent over ten years with Sisecam, a global glass and soda ash manufacturer, managing international sales activities for their chemicals group in its multiple locations. He spent four years in China, leading the regional business. Before joining in 2021, he spent three years working in trading in the UK, overseeing a range of basic chemicals and metals in the international markets. Hasan holds a Bachelor’s in Economics from Istanbul University and an MBA from Yeditepe University. He joined the company in 2021 and resides in London, UK.

Marguerite Morrin Executive Director, Global Soda Ash Service Lead Chemical Market Analytics

Marguerite Morrin is the Executive Director of Global Soda Ash Service Lead at Chemical Market Analytics. Marguerite Morrin is the Executive Director of Soda Ash research at Chemical Market Analytics (CMA). Marguerite launched the Global Soda Ash Market Advisory Service (MAS) in 2008. Before launching the soda ash MAS, she held various responsibilities in the Inorganics value chain, including European chlor-alkali and vinyls market coverage, where she helped develop MAS. Marguerite’s area of focus is the Soda Ash Market Advisory Service. With over 30 years of research experience in the chemicals sector, Marguerite is a key CMA resource with respect to analysis and insights about soda ash markets. She works with the global soda ash team to understand and keep track of soda ash market developments and provide CMA clients with insight and critical analytics that facilitate decisions. Marguerite also organizes the CMA annual World Soda Ash Conference. Marguerite holds a Bachelor’s degree in Chemistry from University College Dublin, Ireland and a postgraduate diploma in Business Studies from UCD Smurfit Business School, Dublin. She is currently based out of the London office.  
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