Preparing for Tomorrow’s World: Ideation to Implementation



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Take a look at the highlights from World Chemical Forum 2023 — and plan to join us in 2024.

Be part of the premier chemical industry event 

Chemical Market Analytics by OPIS, a Dow Jones company, with participation from The Wall Street Journal and Barron’s, will host the 2nd annual World Chemical Forum in Houston, Texas from September 9-11, 2024.

World Chemical Forum 2024 presents a stellar line up of global experts who will share insights on the principal considerations for decision makers.  The energy transition, strategies to manage and account for carbon in the march toward neutrality, implications of plastics sustainability, geopolitical implications on trade, and other considerations essential to successful strategies for tomorrow’s world will be explored.

Additionally, Chemical Market Analytics’ unparalleled base chemical experts will present analyses and forecasts for all the base chemical markets.

Don’t miss this chance to be part of an essential gathering of chemical industry thought leaders and decision-makers.

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World Chemical Forum 2024 Agenda-At-A-Glance

WCF 2023 Highlighted Speakers

David Badal

Managing Director, Global Head of Chemicals Morgan Stanley

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Zoë Baldwin

General Manager, Marketing Americas Shell LP

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Adrian Cooper

CEO Oxford Economics

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Gerard Baker

Editor at Large The Wall Street Journal

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Jim Teague

Co-Chief Executive Officer and Director Enterprise Products

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Elizabeth Grove

Vice President, Sustainability and Public Affairs Lubrizol Corp.

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David Badal

David Badal Managing Director, Global Head of Chemicals Morgan Stanley

David Badal is the Managing Director and Global Head of Chemical at Morgan Stanley. David joined Morgan Stanley in 2013. He spent 14 years as a Chemicals Investment Banker at JPMorgan. Prior to JPMorgan, David was a Chemical Engineer, managing the day-to-day operations of two chemicals facilities for Monsanto at its Chocolate Bayou facility in Alvin, Texas for 4 years.

David received a B.S. in Chemical Engineering at Washington University in St. Louis with cum laude honors. He completed his MBA from the University of Chicago Graduate School of Business.

Zoë Baldwin

Zoë Baldwin General Manager, Marketing Americas Shell LP

As General Manager Marketing Americas, Zoë Baldwin is responsible for marketing of Shell Chemicals’ traditional and sustainable chemical products in the Americas along with global leadership for Shell’s Performance Olefins and Performance Surfactants product lines. This includes partnering closely with customers to deliver sustainable growth through the Energy Transition by developing deep market insights and customer-centric solutions.

Based in Houston, Zoë oversees a large organization that is quickly moving forward with building a suite of sustainable customer offerings and circular solutions that meet customers current and future needs.  Previously, Zoë was the General Manager for Shell’s Base Chemicals business for the Americas region where she drove accountability for maximizing the value of the Olefins, Aromatics, Feedstocks and Phenol businesses.

Zoë began her career in Management Consulting based in London, UK and joined Shell as a part of the Downstream Management Consultancy in the Strategy organization. She went on to hold a successive number of roles across the Downstream business in Mobility, Upstream and joined the Chemicals & Products organization.  In 2016, as the General Manager for the Natural Gas Liquids business in Canada, Zoe led a team that generated significant value for Shell’s Canadian midstream business as it identified and cultivated multiple cross-business opportunities in Shales, Integrated Gas, Manufacturing, and Supply & Trading.

Her broad perspective of the industry, coupled with her geographically diverse experience, helps Zoë deeply understand the regionality of chemicals and downstream market value chains and helps her team understand and respond to regional needs and supply challenges.


Zoë earned her Bachelor of Industrial Engineering degree from the University of Toronto and an MBA from Richard Ivey Business School.  Deeply passionate about developing people, working with teams and customers to deliver outstanding results, Zoë has a proven track record of successes.  In her spare time, Zoë enjoys spending time with her family, friends, and her horse.  She also loves travelling and working towards her dream of becoming an amateur showjumper.


Adrian Cooper

Adrian Cooper CEO Oxford Economics

Adrian Cooper is responsible for coordinating and managing Oxford Economics’ global economic analysis, forecasting and consultancy activities, and overseeing its global team of over 450 professionals including 300 economists and analysts. He has led Oxford Economics’ work on a wide array of consultancy projects, ranging from policy advice to government departments in Europe, the US, Africa, and Asia to detailed analysis of the economic impact of particular industries and investment proposals.

Adrian spent the first seven years of his career with HM Treasury, England. During this time, he worked on the analysis of tax and other economic policy changes as part of the preparations for the UK Budget. He was also the coordinator of the government’s macroeconomic forecast for two years.

Prior to joining Oxford Economics in 1994, Adrian was UK economist for James Capel & Company, responsible for analysing and forecasting the UK economy for institutional investors, as well as briefing Capel’s own traders. Adrian was educated at the University of Bristol, England, where he gained a first-class degree in Economics; and at the London School of Economics and Political Science, England, where he achieved a distinction in the MSc in Economics and won the Ely Devons prize for outstanding performance in the degree examinations.

Gerard Baker

Gerard Baker Editor at Large The Wall Street Journal

Gerry Baker is Editor-At-Large of The Wall Street Journal. His weekly column for the editorial page, “Free Expression,” appears in The Wall Street Journal each Monday.  He also has a weekly WSJ Free Expression Podcast, where he speaks to the world’s leading writers, influencers and thinkers about a variety of subjects.   Mr. Baker also hosted “WSJ at Large with Gerry Baker,” a weekly news and current affairs interview show on the Fox Business Network.

Mr. Baker previously served as Editor-in-Chief of The Wall Street Journal and Dow Jones from  2013 – 2018. Prior to that, Mr. Baker was Deputy Editor-in-Chief of The Wall Street Journal from 2009 – 2013. He has been a journalist for more than 30 years, writing and broadcasting for some of the world’s most famous news organizations, including his tenure at The Financial Times, The Times of London, and The BBC.

He was educated at Corpus Christi College, Oxford University, where he graduated in 1983 with a 1st Class Honors Degree in Philosophy, Politics and Economics. You can follow him on Twitter at @GerardTBaker.

Jim Teague

Jim Teague Co-Chief Executive Officer and Director Enterprise Products

For many years, Jim Teague has been a leader in the energy and petrochemical industries.  Since 1999, Jim has held various executive positions with Enterprise Products and currently serves as Co-Chief Executive Officer and a director of Enterprise GP.  Before taking the responsibility of Co-CEO, Jim held several key executive officer roles at Enterprise including Chief Commercial officer, Chief Operating Officer and Chief Executive Officer.

Immediately after his college graduation, Jim entered officer candidate school and served our country during the Vietnam War as a member of an attack helicopter squadron and as a Naval intelligence officer.  Upon completion of his military service, he joined Dow Chemicals as a pharmaceutical sales representative.   After a short period of time Jim was promoted to Dow’s hydrocarbon division where he ultimately became the head of global feedstocks.

Jim’s passion for people, business, and strategy led to his success at both Dow Chemicals and Enterprise Products.  For nearly 25 years Jim Teague has played key roles in the vast growth of Enterprise’s footprint and presence in global markets.

Elizabeth Grove

Elizabeth Grove Vice President, Sustainability and Public Affairs Lubrizol Corp.

Elizabeth Grove, Vice President, Sustainability and Public Affairs, Lubrizol Corp.

Elizabeth Grove is the vice president of sustainability and public affairs for The Lubrizol Corporation and president of the Lubrizol Foundation. Beth is accountable for directing the company’s broad focus on sustainability, government affairs, communications and marketing, as well as Lubrizol’s community engagement and philanthropy activities.

Since joining Lubrizol in 2007, she has served in various roles, including global director of sustainability and compliance for Lubrizol Life Science and as the company’s chief litigation counsel. She joined Lubrizol from the Federal Trade Commission, where she was a trial attorney in the Bureau of Consumer Protection. Prior to that, she was a litigation attorney with Jones Day in Washington D.C. and Cleveland, Ohio and clerked for The Honorable Kathleen McDonald O’Malley in the United States District Court, Northern District of Ohio.

She received her B.A. in philosophy from Kent State University and J.D. from Case Western Reserve University School of Law.

Beth lives in Shaker Heights, Ohio with her husband, Rich Bedell. Together they have six children.

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Presented by Chemical Market Analytics

Chemical Market Analytics by OPIS, a Dow Jones company, provides stakeholders in the global chemical industry with next-generation analytics, deep insights, future outlooks and price discovery to improve operational efficiency. The company offers short- and long-term market coverage for more than 200 core building-block chemicals via Market Advisory Services (MAS), World Analysis (WA), Circular Plastics Service, Chemical Advisory Service and educational and networking conferences such as World Chemical Forum.

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