Zoë Baldwin General Manager, Marketing Americas Shell LP
As General Manager Marketing Americas, Zoë Baldwin is responsible for marketing of Shell Chemicals’ traditional and sustainable chemical products in the Americas along with global leadership for Shell’s Performance Olefins and Performance Surfactants product lines. This includes partnering closely with customers to deliver sustainable growth through the Energy Transition by developing deep market insights and customer-centric solutions.
Based in Houston, Zoë oversees a large organization that is quickly moving forward with building a suite of sustainable customer offerings and circular solutions that meet customers current and future needs. Previously, Zoë was the General Manager for Shell’s Base Chemicals business for the Americas region where she drove accountability for maximizing the value of the Olefins, Aromatics, Feedstocks and Phenol businesses.
Zoë began her career in Management Consulting based in London, UK and joined Shell as a part of the Downstream Management Consultancy in the Strategy organization. She went on to hold a successive number of roles across the Downstream business in Mobility, Upstream and joined the Chemicals & Products organization. In 2016, as the General Manager for the Natural Gas Liquids business in Canada, Zoe led a team that generated significant value for Shell’s Canadian midstream business as it identified and cultivated multiple cross-business opportunities in Shales, Integrated Gas, Manufacturing, and Supply & Trading.
Her broad perspective of the industry, coupled with her geographically diverse experience, helps Zoë deeply understand the regionality of chemicals and downstream market value chains and helps her team understand and respond to regional needs and supply challenges.
Zoë earned her Bachelor of Industrial Engineering degree from the University of Toronto and an MBA from Richard Ivey Business School. Deeply passionate about developing people, working with teams and customers to deliver outstanding results, Zoë has a proven track record of successes. In her spare time, Zoë enjoys spending time with her family, friends, and her horse. She also loves travelling and working towards her dream of becoming an amateur showjumper.