World Chemical Forum 2023

September 12-14, 2023 . Marriott Marquis . Houston, TX, USA

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Chemical Market Analytics by OPIS, a Dow Jones company, in cooperation with Wall Street Journal, Barron’s and Factiva, presents the 2023 World Chemical Forum, a new event that redefines comprehensive exploration of the future of chemicals and energy, their inter-relationships, and how both markets will address global challenges this century.

Energy and chemical markets are evolving in profound ways and ushering in a fourth historical industrial and social revolution with Infinite Possibilities.  Geopolitics, climate concerns, shifting trade balances and technology are intersecting in ways that promise to transform culture, socioeconomics, and market paradigms over the 21st century. Leading global experts and industry executives from all market sectors and across the globe will convene to hear expert forecasts for key chemical and energy markets and to discuss pivotal initiatives including chemical sustainability, the evolving logistics landscape, the evolution of energy to chemicals, risk management, and the future impact of Asia on the world.

The comprehensive agenda includes one day dedicated to a global view of the current and future chemical market and two days of guidance on the specific trends shaping the market.

Don’t miss any of it: register now and ensure your attendance at this exciting inaugural event!



Conference Partners

Oxford Economics logo

With the participation of:

Barron's logo


WCF 2023 Highlighted Speakers

Chris D’Anna

Senior Vice President, Petrochemicals

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David Badal

Managing Director, Global Head of Chemicals

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Adrian Cooper


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Priya Ravindranath

Senior Manager, Chemical Markets

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Zoë Baldwin

General Manager, Marketing Americas

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Gerard Baker

Editor at Large

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Greg Ip

Chief Economics Commentator and Deputy Economics Editor

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Chris D’Anna

Chris D’Anna Senior Vice President, Petrochemicals

Mr. D’Anna has served as Enterprise Products Senior Vice President, Petrochemicals since May 2018. He has responsibility for all Petrochemical activities. Mr. D’Anna previously served as Vice President, Unregulated NGLs and Vice President, Marine Services. He has also served in other leadership positions in commercial development, NGL marketing, and petrochemicals. Mr. D’Anna has over 25 years of experience in the energy industry and began his career at Union Carbide and Dow Chemical prior to joining Enterprise in 2007. Mr. D’Anna earned a Bachelor of Science in Chemical Engineering from the University of Arkansas and a Master’s degree in Business Administration from the University of Houston.

David Badal

David Badal Managing Director, Global Head of Chemicals

David Badal is the Managing Director and Global Head of Chemical at Morgan Stanley. David joined Morgan Stanley in 2013. He spent 14 years as a Chemicals Investment Banker at JPMorgan. Prior to JPMorgan, David was a Chemical Engineer, managing the day-to-day operations of two chemicals facilities for Monsanto at its Chocolate Bayou facility in Alvin, Texas for 4 years.

David received a B.S. in Chemical Engineering at Washington University in St. Louis with cum laude honors. He completed his MBA from the University of Chicago Graduate School of Business.

Adrian Cooper

Adrian Cooper CEO

Adrian Cooper is responsible for coordinating and managing Oxford Economics’ global economic analysis, forecasting and consultancy activities, and overseeing its global team of over 450 professionals including 300 economists and analysts. He has led Oxford Economics’ work on a wide array of consultancy projects, ranging from policy advice to government departments in Europe, the US, Africa, and Asia to detailed analysis of the economic impact of particular industries and investment proposals.

Adrian spent the first seven years of his career with HM Treasury, England. During this time, he worked on the analysis of tax and other economic policy changes as part of the preparations for the UK Budget. He was also the coordinator of the government’s macroeconomic forecast for two years.

Prior to joining Oxford Economics in 1994, Adrian was UK economist for James Capel & Company, responsible for analysing and forecasting the UK economy for institutional investors, as well as briefing Capel’s own traders. Adrian was educated at the University of Bristol, England, where he gained a first-class degree in Economics; and at the London School of Economics and Political Science, England, where he achieved a distinction in the MSc in Economics and won the Ely Devons prize for outstanding performance in the degree examinations.

Priya Ravindranath

Priya Ravindranath Senior Manager, Chemical Markets

Priya holds a Master’s degree in Chemical Engineering and has more than 15 years of experience as a petrochemical products market expert. Prior to the 5 years at Air Liquide, she spent ~11 years at IHS Markit providing market and strategy consulting for petrochemical companies.
At Air Liquide, Priya leads marketing within the chemicals/ energy transition sector and is responsible for providing expert advice and analysis on the evolution of key industrial gas markets and customers, the relevant customer production technologies, and their industrial gas requirements within the chemical market environment. She is responsible for developing the breadth and depth of knowledge of regional energy transition market trends (chemical industry decarbonization, low carbon ammonia, chemical recycling) by taking into account global complexities of supply demand, trade and market trends. Priya’s extensive experience and deep understanding of the chemicals market, its customers and applications drives the delivery of sustainable value propositions with Air Liquide chemical customers.


Zoë Baldwin

Zoë Baldwin General Manager, Marketing Americas

As General Manager Marketing Americas, Zoë Baldwin is responsible for marketing of Shell Chemicals’ traditional and sustainable chemical products in the Americas along with global leadership for Shell’s Performance Olefins and Performance Surfactants product lines. This includes partnering closely with customers to deliver sustainable growth through the Energy Transition by developing deep market insights and customer-centric solutions.

Based in Houston, Zoë oversees a large organization that is quickly moving forward with building a suite of sustainable customer offerings and circular solutions that meet customers current and future needs.  Previously, Zoë was the General Manager for Shell’s Base Chemicals business for the Americas region where she drove accountability for maximizing the value of the Olefins, Aromatics, Feedstocks and Phenol businesses.

Zoë began her career in Management Consulting based in London, UK and joined Shell as a part of the Downstream Management Consultancy in the Strategy organization. She went on to hold a successive number of roles across the Downstream business in Mobility, Upstream and joined the Chemicals & Products organization.  In 2016, as the General Manager for the Natural Gas Liquids business in Canada, Zoe led a team that generated significant value for Shell’s Canadian midstream business as it identified and cultivated multiple cross-business opportunities in Shales, Integrated Gas, Manufacturing, and Supply & Trading.

Her broad perspective of the industry, coupled with her geographically diverse experience, helps Zoë deeply understand the regionality of chemicals and downstream market value chains and helps her team understand and respond to regional needs and supply challenges.


Zoë earned her Bachelor of Industrial Engineering degree from the University of Toronto and an MBA from Richard Ivey Business School.  Deeply passionate about developing people, working with teams and customers to deliver outstanding results, Zoë has a proven track record of successes.  In her spare time, Zoë enjoys spending time with her family, friends, and her horse.  She also loves travelling and working towards her dream of becoming an amateur showjumper.


Gerard Baker

Gerard Baker Editor at Large

Gerry Baker is Editor-At-Large of The Wall Street Journal. His weekly column for the editorial page, “Free Expression,” appears in The Wall Street Journal each Monday.  He also has a weekly WSJ Free Expression Podcast, where he speaks to the world’s leading writers, influencers and thinkers about a variety of subjects.   Mr. Baker also hosted “WSJ at Large with Gerry Baker,” a weekly news and current affairs interview show on the Fox Business Network.

Mr. Baker previously served as Editor-in-Chief of The Wall Street Journal and Dow Jones from  2013 – 2018. Prior to that, Mr. Baker was Deputy Editor-in-Chief of The Wall Street Journal from 2009 – 2013. He has been a journalist for more than 30 years, writing and broadcasting for some of the world’s most famous news organizations, including his tenure at The Financial Times, The Times of London, and The BBC.

He was educated at Corpus Christi College, Oxford University, where he graduated in 1983 with a 1st Class Honors Degree in Philosophy, Politics and Economics. You can follow him on Twitter at @GerardTBaker.

Greg Ip

Greg Ip Chief Economics Commentator and Deputy Economics Editor

Greg Ip is chief economics commentator and deputy economics editor for The Wall Street Journal. He writes about U.S. and global economic developments and policy in the weekly Capital Account column and in Real Time Economics, the Wall Street Journal’s economics newsletter, and helps guide the newspaper’s economic coverage. From 2008 to January, 2015, he was U.S. economics editor for The Economist, based in Washington, D.C. Greg has won or shared in several prizes for journalism. He is the author of “The Little Book of Economics: How the Economy Works in the Real World” (Wiley, 2010) and “Foolproof: Why Safety Can Be Dangerous and How Danger Makes Us Safe,” (Little, Brown, 2015). A native of Canada, Mr. Ip received a bachelor’s degree in economics and journalism from Carleton University in Ottawa, Ontario.

Presented by Chemical Market Analytics

Chemical Market Analytics by OPIS, a Dow Jones company, provides stakeholders in the global chemical industry with next-generation analytics, deep insights, future outlooks and price discovery to improve operational efficiency. The company offers short- and long-term market coverage for more than 200 core building-block chemicals via Market Advisory Services (MAS), World Analysis (WA), Circular Plastics Service, Chemical Advisory Service and educational and networking conferences such as World Chemical Forum.

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